Joel D Canfield
Tom Berarducci
Joel D Canfield
Tom Berarducci
Every Tuesday we'll be posting a new episode. Running approximately 90 minutes each, they'll be broken into 7-10 minute segments which you can stream right from our site.
A new episode of Business Heretics Radio hits the newsstands every Tuesday. I'm joined each week by Tom Berarducci, who's one smart guy with decades of experience in one of the largest corporate environments on the planet.
(This week once again we just jumped right in, with no intro, and once again, I had Tom's microphone maladjusted. I'll get it right eventually.)
When we were discussing the format of the show, Tom, ever the organised planner, suggested stockpiling show ideas so we weren't scrambling at the last minute.
I said, "Nah. How 'bout we talk about whatever's happening that week, so it's always fresh and hot?"
What? Don't tell people what it's about? How will they know to tune in for shows they're interested in?
Well, they won't.
We're not looking for listeners who are interested in a particular topic. Those folks, as much as I love each and every one of them, really I do, can Google it up and read for days. And watch video and listen to audio. For days.
What we're looking for is listeners who connect with us. If they like listening to Tom and I, well, they'll like listening. They'll come back. They'll become those ‘fans' we all read about.
Information-seekers will land, learn, and leave. Fans stick around.
You know which you are. Yeah; you. Right there. You fan, you; thanks.
You were right (as usual). You and Tom are easy to listen to and can generate interesting and consistent conversation. I went back and listened to the part where you talked about burning bridges. I thought that was insightful and helpful to remember in business.
—Yolanda Richardson
I enjoyed the show. Good content. Nicely done!
—James Whetstone
Got a business problem you'd like feedback on? Have a wild idea for your new venture? Just wanna share something you think is important? We'd love to hear it!
Use the contact form to tell us what's on your mind, and we'll address it on the very next episode. We'd love to hear from you. Honest.
And if you're in the Sacramento area, come by the studio and join us while we record. For that matter, fly us to your place, and we'll record it there.